Top 3 content marketing trends you should embrace
In today’s digital world, everyone is a publisher and anyone can publish content in text, image, and video formats. Extraordinarily crafted content shared across the right channels evokes emotions and creates an emotional connection between travellers and your destination. As...
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Designing a great website and app
How can well-designed websites and apps help visitors discover your destination
Designing a great website and app is the key to successful destination marketing. Your platforms should create an expectation of what kind of experiences the visitor will get once it arrives at your destination. It should  also inspire confidence in...
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How to market your destination
How to market your destination on a tight budget and with a small team
Successful destination marketing has two key objectives: create awareness around your destination establish a connection with your potential visitors You can do that with proper planning and execution of your marketing plan. Successfully executing a marketing plan requires a budget,...
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memorable digital experiences
How to create memorable digital experiences for travellers
Travel with experiences at its core was one of 2018’s major travel trends says Booking.com. 2019 will take it even further. Almost 60% of travellers value experiences higher than material possessions. In 2019 we'll see travellers trying many different and...
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international travellers
How to attract international travellers
International tourism is a key and vital economic driver in building a country’s economy. In 2018 over 82 million international travellers visited Spain. They spent not less than 98 million euros. An increase of 3,1% since 2017. And these numbers...
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The role of a DMO
Your destination is the stage and you’re the conductor
How to collaborate with your local community to create authentic experiences The role of a DMO has shifted from a “one man show” approach where the DMOs tend to hold tightly to the reigns when it comes to promotion, communication...
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travel app
What users want from a travel app
The time we spend on our mobile devices has continued to grow in the last few years and whenever we’re travelling, the mobile phone automatically becomes our tour guide, travel agency, best restaurant locator, maps, and more. We rely on...
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Mobile Technologies
Top Three Mobile Technologies to Help You Reach New Digital Heights and Successfully Promote Your Destination
According to the World Economic Forum’s Digital Transformation Initiative (DTI), from 2016 to 2025, digitalization in aviation, travel and tourism is expected to create up to US$305 billion of value for the industry. The days of walking into a travel...
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How to promote your destination
How to promote your destination’s uniqueness and attract visitors
What makes your destination unique? Could it be the local market offering freshly picked fruits every morning? Or a breathtaking waterfall? And how can visitors get to feel the local vibe and enjoy the small & unique experiences? They might...
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