Winter season is the time when most people get to unwrap their presents to find a a brand new mobile device. They’ll check out its camera, snap a quick selfie and install their favourite apps. If this happens before or during their holiday, it’s even better.
Isn’t this a good enough moment to make sure your app gets the attention it deserves? Here are some ways to get your app in front of more people this holiday season:
Market your app in App Store and Google Play
According to a Google report on “How people discover, use, and stay engaged with apps”, nearly half said that they discover apps while browsing on their phone’s app store. To grab your user’s attention, make sure you use an attention-grabbing icon, as many photos and videos showcasing the content and main benefits of your app. You should also write a short and engaging description of the top feature of your app in both App Store and Google Play.
You could also incorporate festive attributes for an up to 47% conversion increase but remember to keep your brand identity unchanged. As your app screenshots draw a lot of attention, they can also be updated to highlight your holiday offers and recommendations. This will entice users to download the app to find out more.
Also, remember to update your store text and keywords with high-volume keywords and holiday-related words to increase your downloads and user engagement.
How fantastic would it be if someone else contributed with fresh and engaging content for your app? Well, it’s possible. Engage local partners and guest bloggers to write relevant content for your app. Allow them to share experiences and promote new winter activities, things to do, tips and recommendations. You should also create partnerships with local, national and international media, bloggers and influencers to help you carry your message.
Offers and discounts
The holiday season is the perfect time to introduce new offers and discounts to loyal customers or visitors on your app. Start with enticing your local partners to join in and offer exclusive deals and early bird specials for those who book in advance. Your users will for sure appreciate it!
Time sensitive occasions such as winter holidays are perfect for push notifications. Remind users about important events, new articles or offers available on your app in a fast and easy way. Make them short, fun and engaging.
Finally, don’t forget to wish them happy holidays in a warm and creative way and to show your gratitude for giving you their time and attention during this year.
A small gift such as a discount would be a nice touch. Or maybe, look at organising a giveaway.