These last weeks hit the world like nothing we ever seen. From Asia and Europe to the USA, all were hit by the covid crisis. The most affected industry now seem to be the Travel and Hospitality industry.
We’re already seeing the effects here. Hotels, restaurants, pubs/bars, resorts, museums and so on … are closing everywhere.
Everyone in the travel industry wonders what to do next?
Most of Eventya’s customers are from the travel and tourism community. Here are some ideas to help our customers or other DMOs or Tourism Organisations.
Be sensitive to the moment
Many DMOs realised that promoting their destination during the time of COVID crisis may be insensitive.
Instead, they can take on the role of reuniting their local community.
Keep your platform up-to-date both for tourists and locals
The DMOs’ websites are usually the de facto source of information for a destination. Now they are even more important.
What you can DMOs do now?
Change your Social Media Communication
Your Social Media channels address both locals and tourists. But during this crisis, keep locals in mind when you communicate. Most of the travellers won’t follow you now anyway and most of the borders are closed now.
How does Social Media communication changes for a DMO now?
Add livestreams from local event organisers to your platform
Since locals can’t leave their houses, you can help them “attend” local events. Add livestreams from the opera, theatre, philharmonic and so on.
Encourage local businesses by displaying their gift cards
In a big part of the world, most of the restaurants, coffee places, bars, local shops or sports facilities are closed due to safety reasons.
What can DMOs do for the local businesses that suspended their activity?
Start planning for later
The current situation in the travel industry will not last forever. People will start travelling again. They will look for beautiful destinations and fascinating experiences.
How can you plan in advance for the recovery day?