How to attract international travellers
International tourism is a key and vital economic driver in building a country’s economy. In 2018, over 82 million international travellers visited Spain spending not less than 98 million euros during their trip, an increase of 3,1% since 2017. And...
Your destination is the stage and you’re the conductor
How to collaborate with your local community to create authentic experiences The role of a DMO has shifted from a “one man show” approach where the DMOs tend to hold tightly to the reigns when it comes to promotion, communication...
What users want from a travel app
The time we spend on our mobile devices has continued to grow in the last few years and whenever we’re travelling, the mobile phone automatically becomes our tour guide, travel agency, best restaurant locator, maps, and more. We rely on...
Top Three Mobile Technologies to Help You Reach New Digital Heights and Successfully Promote Your Destination
According to the World Economic Forum’s Digital Transformation Initiative (DTI), from 2016 to 2025, digitalization in aviation, travel and tourism is expected to create up to US$305 billion of value for the industry through increased profitability, migrate US$100 billion of...
How to promote your destination’s uniqueness and attract visitors
What makes your destination unique? Could it be the local market offering freshly picked fruits every morning, a breathtaking waterfall, vibey beaches or scenic views of canyons and rivers? And how can visitors get to feel the local vibe and...