What should DMOs and Tourism Organisations do during this covid crisis?
These last weeks hit the world like nothing we ever seen. From Asia and Europe to the USA, all were hit by the covid crisis. The most affected industry now seem to be the Travel and Hospitality industry. We’re already...
Boost your Mobile App with 3 offline marketing tactics – How Sibiu City App reached 40k downloads.
How does Sibiu City App manages to keep its users engaged and attract new ones every day? The secret is a mix of online and offline marketing efforts as well as a dedicated Eventya marketing team to apply it. 1....
Winter Experiences – 4 fantastic ideas DMOs can use to attract more tourists
How can you help tourists discover these unique winter experiences while visiting your destination? Here’s a great example from last year: Sibiu City App’s content marketing winter campaign. Winter is one of the most fruitful times destination marketing organizations can...
Mobile App marketing tips for this year’s holiday season
Winter season is the time when most people get to unwrap their presents to find a a brand new mobile device. They’ll check out its camera, snap a quick selfie and install their favourite apps. If this happens before or...
Top 3 content marketing trends you should embrace
In today’s digital world, everyone is a publisher and anyone can publish content in text, image, and video formats. Extraordinarily crafted content shared across the right channels evokes emotions and creates an emotional connection between travellers and your destination. As...
How can well-designed websites and apps help visitors discover your destination
Designing a great website and app is the key to successful destination marketing. Your platforms should create an expectation of what kind of experiences the visitor will get once it arrives at your destination. It should also inspire confidence in...
Cómo promover la unicidad de su destino y atraer visitantes
¿Qué hace que su destino sea único? ¿Podría ser el mercado local que ofrece frutas recién recogidas todas las mañanas, una cascada impresionante, playas vibrantes o vistas panorámicas de cañones y ríos? ¿Y cómo pueden los visitantes sentir el ambiente...
How to market your destination on a tight budget and with small team
Successful destination marketing must accomplish two key objectives: create awareness around your destination and establish a connection with your potential visitors. These can be achieved with proper planning and execution of your marketing plan. As you may already know, successfully...
How to create memorable digital experiences for travellers
Travel with experiences at its core was one of 2018’s major travel trends says Booking.com. 2019 will take it even further. Almost 60% of travellers value experiences higher than material possessions. In 2019 we'll see travellers trying many different and...
How to attract international travellers
International tourism is a key and vital economic driver in building a country’s economy. In 2018 over 82 million international travellers visited Spain. They spent not less than 98 million euros. An increase of 3,1% since 2017. And these numbers...
Your destination is the stage and you’re the conductor
How to collaborate with your local community to create authentic experiences The role of a DMO has shifted from a “one man show” approach where the DMOs tend to hold tightly to the reigns when it comes to promotion, communication...
What users want from a travel app
The time we spend on our mobile devices has continued to grow in the last few years and whenever we’re travelling, the mobile phone automatically becomes our tour guide, travel agency, best restaurant locator, maps, and more. We rely on...
Top Three Mobile Technologies to Help You Reach New Digital Heights and Successfully Promote Your Destination
According to the World Economic Forum’s Digital Transformation Initiative (DTI), from 2016 to 2025, digitalization in aviation, travel and tourism is expected to create up to US$305 billion of value for the industry. The days of walking into a travel...
How to promote your destination’s uniqueness and attract visitors
What makes your destination unique? Could it be the local market offering freshly picked fruits every morning, a breathtaking waterfall, vibey beaches or scenic views of canyons and rivers? And how can visitors get to feel the local vibe and...