Cómo promover la unicidad de su destino y atraer visitantes
¿Qué hace que su destino sea único? ¿Podría ser el mercado local que ofrece frutas recién recogidas todas las mañanas, una cascada impresionante, playas vibrantes o vistas panorámicas de cañones y ríos? ¿Y cómo pueden los visitantes sentir el ambiente...
How to market your destination on a tight budget and with small team
Successful destination marketing must accomplish two key objectives: create awareness around your destination and establish a connection with your potential visitors. These can be achieved with proper planning and execution of your marketing plan. As you may already know, successfully...
How to create memorable digital experiences for travellers
Travel with experiences at its core was one of 2018’s major travel trends but 2019 will take it even further, says Booking.com. Almost two thirds of travellers (60 percent) value experiences higher than material possessions, now which will mean 2019...
How to attract international travellers
International tourism is a key and vital economic driver in building a country’s economy. In 2018, over 82 million international travellers visited Spain spending not less than 98 million euros during their trip, an increase of 3,1% since 2017. And...
Your destination is the stage and you’re the conductor
How to collaborate with your local community to create authentic experiences The role of a DMO has shifted from a “one man show” approach where the DMOs tend to hold tightly to the reigns when it comes to promotion, communication...
What users want from a travel app
The time we spend on our mobile devices has continued to grow in the last few years and whenever we’re travelling, the mobile phone automatically becomes our tour guide, travel agency, best restaurant locator, maps, and more. We rely on...
Top Three Mobile Technologies to Help You Reach New Digital Heights and Successfully Promote Your Destination
According to the World Economic Forum’s Digital Transformation Initiative (DTI), from 2016 to 2025, digitalization in aviation, travel and tourism is expected to create up to US$305 billion of value for the industry through increased profitability, migrate US$100 billion of...
How to promote your destination’s uniqueness and attract visitors
What makes your destination unique? Could it be the local market offering freshly picked fruits every morning, a breathtaking waterfall, vibey beaches or scenic views of canyons and rivers? And how can visitors get to feel the local vibe and...