Successful destination marketing has two key objectives:
You can do that with proper planning and execution of your marketing plan.
Successfully executing a marketing plan requires a budget, expertise and time. Most marketers try to keep up with too many marketing activities.
The key to success is allocating time, resources and money only to what matters most. Improving your results means spending your time on the right activities. This might help you achieve your goals.
Follow these tips for success:
1. Make a list of your priorities and goals
Market and visitor research should be the foundation for all destination marketing planning. This will give you insights into what your primary focus should be:
For starters, try to focus only on the top one to three priorities for your destination.
2. Match your goals to the right marketing tactics and activities
Not all marketing activities and tactics are equal. It’s important to pick the right ones to ensure your marketing efforts are successful.
If you want to increase awareness around your destination you should focus on reaching as many potential visitors. You could do this by:
If you want to promote certain activities, focus on people who are most likely going to enjoy them. How?
If your goal is to promote hidden gems you could write about authentic experiences in your destination. This way you’ll help potential tourists get a sense of the local hood, local food or authentic places before they even reach your shores.
You could also engage and collaborate with bloggers and influencers. They could share their travel experiences with the right audience and get them excited about your destination.
3. Invest in your brand image and owned marketing assets
You platform should create an expectation of what kind of experiences the visitor will get once they arrive.
How can a destination do that?
Your social media channels, website and mobile apps should be integrated. This will help deliver a consistent brand message.
Look for a solution to allow integration, management and sharing of content across all platforms. This will save you time and money in the long run.
4. Plan your content
On a tight budget and a small team, planning is essential. It will save you time and keep you on the right track.
Use a monthly content calendar to keep you organized. It will also help you map out the available content and maximize its reach. You can generate content about a topic in different formats for different channels. You can start with:
All at the same time.
5. Automate and delegate
Try to always automate processes to avoid duplicating work and save time. Look for a platform that allows quick and seamless sharing of content.
When you upload a blog article, event or activity on your website, it will be automatically published on your mobile app.
A collaborative platform such as Eventya helps you gain more free time by delegating. Give access to local partners and businesses to manage their own pages on your website and apps. They can create their own offers and add events, while you keep full control over what’s being published.
Here are some tools to help you better plan and automate your marketing activities:
Here are some tips to help you better market your destination:
Managing everything at once is easier said than done and with a myriad of opportunities across so many marketing channels, it gets even more difficult. However, with the right planning and tools, your marketing campaigns will have the desired outcomes. Good luck and please let us know if we can be of further assistance!