What are Push Notifications and What Do They Mean for Your Business?
Push notifications are one of the most important mobile app features that help you grow your business and enrich the communication with your users. They are a must-have tool for your marketing strategy that increases customer engagement and conversion rates....
Why Mobile Apps Have Higher Conversion Rates Than Websites
When Web 1.0 — the first iteration of the internet — was released to the public, back in 1993, static HTML pages dominated the world wide web. The first iteration of websites represented a one-way communication channel that was only...