Top 3 content marketing trends you should embrace
In today’s digital world, everyone is a publisher and anyone can publish content in text, image, and video formats. Extraordinarily crafted content shared across the right channels evokes emotions and creates an emotional connection between travellers and your destination. As...
How to market your destination on a tight budget and with a small team
Successful destination marketing has two key objectives: create awareness around your destination establish a connection with your potential visitors You can do that with proper planning and execution of your marketing plan. Successfully executing a marketing plan requires a budget,...
How to create memorable digital experiences for travellers
Travel with experiences at its core was one of 2018’s major travel trends says Booking.com. 2019 will take it even further. Almost 60% of travellers value experiences higher than material possessions. In 2019 we'll see travellers trying many different and...
Top Three Mobile Technologies to Help You Reach New Digital Heights and Successfully Promote Your Destination
According to the World Economic Forum’s Digital Transformation Initiative (DTI), from 2016 to 2025, digitalization in aviation, travel and tourism is expected to create up to US$305 billion of value for the industry. The days of walking into a travel...