What makes your destination unique?
Could it be the local market offering freshly picked fruits every morning, a breathtaking waterfall, vibey beaches or scenic views of canyons and rivers? And how can visitors get to feel the local vibe and enjoy the small, yet unique experiences that will turn into the adventure of their lives?
It’s usually an array of unique attractions and hidden gems that make your destination worth visiting and that travellers nowadays are interested in. According to the Good Life Study, 85% of people are looking for authentic experiences to gain perspective on holiday.
70% of people think that trips where they get new experiences are more important than those where they see all the sights. They are looking for an immersive experience and cultural connections, visiting local markets, interacting with skilled artisans, dining at family-owned restaurants as well as getting to meet locals and experience life through their lens.
Almost two thirds of travellers (60 percent) value experiences higher than material possessions. This means that travellers are eager to pack in as many different and authentic experiences as possible. From where they sleep and dine to what they visit, the focus will be on comfort and happiness rather than materialistic opportunities.
How can you get on top of this trend and offer visitors a personalized travel experience within your destination?
It’s all about genuine storytelling and choosing the right digital communication channels.
Here are three steps you can follow to help promote your destination’s uniqueness and attract visitors:
1. Pinpoint and showcase unique attractions within your destination
People who engage in different tourist activities as well as the ones who are always on the ground taking the pulse of the community are the best to give insights into the top attractions and activities your destination has to offer. Partnerships are key.
Engage and collaborate with tourism experts, events organizers, leisure and hospitality service providers, local guides and entrepreneurs, photographers, and city hall representatives to locate hidden gems, interesting points of interests as well as top attractions within your destination.
Invite them to contribute with exclusive insights, tips and useful information to help visitors experience your destination in a unique way.
See how Harghita City Council managed to promote its destination by bringing legends to life with the help of the local community.
2. Be proactive
2019 is the year you need to start creating fresh and engaging content around top attraction within your destination, share articles, photos, videos and tips on how to enhance their travelling experience. Tip: get your collaborators, service providers and local community representatives to share their own unique content on your digital platforms.
3. Embrace technology
Now that you managed to create a unique traveling offer for tourists within your destination it’s important to find the right digital channels and platforms to help you promote it and engage your visitors. Start by creating your own digital guide to promote your destination’s unique attractions.
What makes a great digital guide?
Whether it’s about planning an itinerary, finding a local restaurant, searching for a museum nearby or buying tickets for an event, a digital guide should help travellers seamlessly plan their holiday and make the best of their time spent within your destination.
A digital guide should also be able to help visitors feel and experience life as a local. Articles, recommendations and events shared by local guides and entrepreneurs as well as audio guides in multiple languages help visitors find and experience unique activities and get to experience life as a local.