How does Sibiu City App manages to keep its users engaged and attract new ones every day? The secret is a mix of online and offline marketing efforts as well as a dedicated Eventya marketing team to apply it.
1. Print Materials
Print is not dead, especially when you know how to include it in your marketing efforts.
Everyone visiting Sibiu must know that there is a free digital guide of the city. We created various types of print materials to help promote the app: stickers, personalised bookmarks, flyers and brochures…
Print material is not only useful to create awareness around the app but to also promote various campaigns that we are running.
Sibiu Foodie Tour Campaign
We distributed the Sibiu Foodie Tour Brochure in 19 local restaurants. It featured top 20 dishes to try while visiting Sibiu.
The plan is to further update it to include even more gastronomic experiences and idyllic restaurants.
Incident Reports Module Launch Campaign
The Incident Reports Module allows users to report city-related incidents while they happen.
We wanted to create awareness around the new release and encourage downloads. Thus, we designed and distributed flyers in all the City Hall administration offices.
2. Strong partnerships with the local community
Creating awareness around the app requires a strong collaborative relationship with local partners.
Event organizers, restaurant owners, tour operators and more … recognize our app as an efficient tool to promote their businesses and events. In return they choose to promote Sibiu City App on all their marketing materials.
3. Tourism Fairs and Exhibitions
Our marketing team often attends tourism fairs and exhibitions. During the fairs, we organize contests, giveaways and look for new partners to help promote the app.